Priyanka and Suresh Raina have forayed into the baby care market with their new brand Maaté (माते) – a range of premium natural baby care products.
Maaté means mother in Sanskrit, and the brand epitomizes the nurturing care of a human mother and Mother Nature as part of its core philosophy.
The brand underlines the concept of nature to nourish, cleanse & comfort for a child. To nurture the babies with the best of nature, Maaté uses only the purest, natural ingredients, as they believe n curating a toxin-free body and planet. Maaté products are an amalgam of traditional Indian wisdom and scientific technology that brings out the effectiveness of precious oils, pure herbs, and extracts to give the babies natural care and protection.
The research and technology that has gone into creating the Maaté ranges provide pure and authentic products, free of toxic chemicals, for the tender baby skin. Maaté thus offers an all-natural range created with love and care, incorporating the benefits of both timeless tradition and science.
Maaté currently offers products under three categories: Nourish –a body massage oil and Baby Hair Growth Oil; Cleanse –Baby Shampoo and Natural Baby Soap; and Comfort – body butter and Baby Face Cream.
All the products are developed using traditional natural ingredients like green gram, fenugreek, neem leaf extracts, oats, saffron oil, kokum butter, chamomile oil. The revisit to ancient beauty and wellness secrets that offer rich skin and body care properties to nurture a growing baby is also 100% free from the side effects of modern-day chemical-based products.
“For any parent, it is essential to use the best for their child, especially when it comes to skin and body care. Every parent prioritizes brands that they can trust, brands that are honest and transparent. With Maaté, we hope to achieve that! We’ve been working on the brand for the past three years, and we’ve brought in ancient wisdom & traditional practices in the making of the products. Maaté uses only the purest, natural ingredients because we believe in nurturing a toxin-free body and planet. In our constant endeavor to give back to our society, with this brand, harmony with nature, and we are certain that we will be able to gain the trust of many parents. It is about a new generation and the Comfort and care we want to give them for their babies,” said Maaté co-founders Priyanka and Suresh Raina in a joint statement.
Proud to bring MAATÉ, a natural baby care brand with a mother’s nurturing touch. Its a journey embarked with lot of emotions where we grew along as founders & parents. Through Maaté, we wish every parent endless moments of delight filled with love & health. @maateCare
Virender Sehwag also appreciated the Maaté range and congratulated his former teammate on Twitter.
Priyanka has long been working for the benevolence of expecting mothers and children. The banker-turned entrepreneur has always kept service to the society at top of her goals for life. This philosophy also reflected in research and development to create the Maaté range of products.
With the importance of childcare, the brand is constantly working towards the reduction of carbon footprints too. Maaté is committed to a sustainable planet and pursuing natural, healthy lifestyles.
The products and packaging are kind to the body and nature. High-quality, tested packaging is free of harmful dyes and chemicals and aligns with zero-waste practices. The products are either packed in glass containers or high- grade BPA-free PETG bottles, which can be re-used and 100% recycled.
The distinct shade of Maaté Pearl White on the containers is achieved by using water transfer color technology, which is entirely free of toxic chemicals. All the packaging cartons are made of environment-friendly paper. No single-use plastic material is used for e-commerce packaging, starting from cartons, tapes, seals to fillers.
As a brand, Maaté stands for conscious and minimalistic packaging solutions. Our care for our environment is reflected in every action.
