THE IDEA: A holistic wellness solution for children.
Maaté offers sustainable and environment-friendly Baby Skin Care Products to a generation of young parents who want to provide the best to their children while also reducing their carbon footprint.
Maaté offers sustainable and environment-friendly Baby Skin Care Products to a generation of young parents who want to provide the best to their children while also reducing their carbon footprint.
EUREKA MOMENT: Cricketer Suresh Raina and his wife, Priyanka, faced difficulties in finding quality and eco-friendly products for their firstborn child. Priyanka said there were many Natural Baby Skin care products for adults, but none for children. To fill the gap, she consulted experts, studied production and worked on developing products without chemical infusion. The effort began late in 2016. “After we tested the first formulation with the manufacturer, it felt I can bring forward something very good and much needed. It was very satisfying to see something without artificial colours or chemical additives. Our faith grew,” Priyanka said.
EARLY DAYS: Priyanka said they had to conduct a lot of research. Feedback from friends was very useful.
After sensing a genuine demand for such products and working on formulations, they approached multiple manufacturers and Ayurveda and medical practitioners. Many meetings didn’t work out. “My own requirements, as an individual and a mother, shaped the brand’s identity and core. It had to be honest and something I can confidently use personally and on my child. Efficacy of the product was a prime concern,” she said. They eventually found a manufacturer, which had a plant away from the city, set in a natural setting, and employed only women.
BIGGEST CHALLENGE: With no industry experience, the couple realised that developing a range of Natural Baby Skin care products is no child’s play. They worked for almost three years to come up with solutions, and their chemical-free range was ready in September last year.
WHERE THE STARTUP IS NOW: Maate offers six products in nourish, cleanse and comfort segments.
They are sold on their website. “Every parent selects brands which they can trust, brands which are honest and transparent. With Maaté, we hope to achieve that,” said Suresh Raina.
